"This is the first time that the British Art Show has visited the east of England and the economic and cultural benefits of hosting a truly world class exhibition are highly significant.
Contemporary art festival could provide multi
edition of the British Art Show will visit in summer 2016, after London's Hayward Gallery teamed up with Norwich University of the Arts (NUA).
The touring festival, launched in 1979 and held once every five years, will also visit Leeds, Edinburgh and Southampton in 2016. When the show visited Glasgow in 2011, the region enjoyed an estimated boost of almost 5m from visitors.
Art will go on show in key venues around Norwich, Adidas Rose 773 Maroon
More than 420,000 people visited the show in its last four host cities, and organisers hope it will bring a similar boost to Norfolk.
The show's curators will be Anna Colin, associate curator at Fondation Galeries Lafayete in Paris, and Lydia Lee, curator at Barbican Adidas Rose Gold
introducing the public to a new generation of British artists.
Venues for the show will include NUA campus buildings on St Georges Street and St Andrews Street, Norwich Castle Museum and Art Gallery and the Sainsbury Centre for Visual Arts.
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Art Gallery and previously senior curator at the Bronx Museum of the Arts in New York
"NUA is privileged to be the lead partner for Hayward Touring in bringing this project to fruition, and our hosting of this event represents a fantastic opportunity for creative students at the University to gain a unique insight into hosting a major national exhibition of contemporary art."
Neil Powell, pro Adidas Rose 3 Review vice chancellor of student experience at NUA, said: "The arrival of the eighth British Art Show in Norwich is a momentous achievement for not only Norwich University of the Arts, but also for the city and the region.
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